Our Team


Strategic Research Associates operates a full in-house field research center consisting of over a dozen employees;  researchers, supervisors, and permanent part-time interviewers work side by side to ensure the highest level of research quality for our clients on every project.

In-House Research Management Staff

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JOANNE VEGA, MBA

Research Director, Analyst, Moderator – Partner

Joanne’s extensive background in marketing and campaign development make her the ideal fit for panel survey development, reporting and economic member analysis, research project development and research theory management, and moderating qualitative research projects.

Along with lending her knowledge to current projects and providing project management support, her key performance tasks include crafting custom research plans for clients using current research methodologies, and the day to day management of Strategic Research. She effortlessly guides clients through the proposal and project initiation phases, helping them fine tune their general research initiatives into effective, actionable research plans.

Joanne earned a M.B.A. in Marketing from Capella University, and B.B.A. degrees in International Management, Business Management, and Marketing from Northwood University (Midland, MI).

Prior to SRA, Joanne has worked the gamut of client side marketing campaign planning and organization. From representing national food and hardline brands to Costco and Sams Club, navigating the ins-and-outs of the manufacturing and rapid prototyping industries, and developing collateral for multi-million dollar direct mail marketing campaigns in the retail sector, her wide range of experience in multiple consumer markets allows her to easily add a customer-centric focus to any research initiative.

Email Joanne Vega or call her direct at 509-324-4272

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NATHAN DARNELL

Operations Manager – Partner

Designing structure in the randomness that is market research is Nate’s specialty. Nate has been a leading force in programming, collecting, and organizing the data that comes through SRA. Because of his expertise with computers, Nate has had the opportunity to perfect SRA’s database management system and computer-aided interviewing system, both of which are frequently used in conjunction with SRA’s projects. Nate also prepares raw data for analysis, produces cross-tabulated results, and supervises Internet surveys.

Having been with SRA since its inception in 1996, Nate has provided invaluable leadership to SRA, including coordination of focus groups, communicating with clients, and since 2004, overseeing SRA’s field staff. Nate also assumes project management responsibilities, including questionnaire development and analysis and reporting. Working with a variety of organizations and projects is what Nate enjoys most about SRA.

Nate spent approximately five years in England, where he received his education at RAF Lakenheath.

Email Nathan Darnell

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DEAN MOOREHOUSE

Non-Profit and Community Liaison

A co-founder of SRA, Dean has extensive experience in market research and organizational management. Under his leadership, SRA has helped communities and organizations within our region allocate millions of dollars in new construction, from polling for school bond issues, to the new city-wide aquatics programs, and the feasibility studies for Spokane’s new YMCAs. Nationally, Dean has helped SRA gain prominence with major organizations such as the Veterans Administration. SRA is one of a handful of research companies the National YMCA provides to local affiliates who are considering feasibility studies.

An active civic leader, and a recipient of numerous awards (including a national Emmy nomination for “Family First”). Dean was one of the co-founders of the Centennial Trail, a 30 plus mile corridor along the Spokane River that links Spokane and Coeur d’Alene. His motivation for this project was to insure that the river right-of-way remain in public ownership. Dean received his degree from Gonzaga University.

Dean was also featured in the February 2009 edition of National Veteran-Owned Business Association MagazineClick here for a copy of the article.

Email Dean Moorehouse

Research Partners / Analysts

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STEVEN DEAN, MBA

Research Partner/Analyst

Steven, a consummate researcher and high achiever, is an authority in the market research industry. His analytical, statistical, writing and presentation skills have assisted numerous clients in making the right strategic decisions about targeting, positioning, product or service configuration, promotion, and pricing. Steven’s in-depth knowledge of statistical software enables him to incorporate advanced statistical methods into his analysis, including but not limited to, regression and general linear models, clustering and segmentation, multivariate methods, and forecasting.

Steven has over 25 years of professional research experience, most in research management, research design, statistical analysis (multivariate and conjoint analysis), focus group moderation, and statistical programming. Steven customarily designs surveys by determining objectives, recommending sample design and weighting procedure (for complex designs), developing questionnaires, and providing appropriate statistical analysis and reporting. Steven also works closely with SRA to help direct qualitative research, like focus groups. Steven earned an M.B.A. with quantitative emphasis from California State University, Sacramento, and holds a B.A. in history.

Email Steven Dean

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VIVEK H PATIL, PH.D.

Research Partner/Analyst

Vivek Patil is an Associate Professor of Marketing at Gonzaga University. He has over 10 years of experience in teaching, conducting research and consulting with for-profit and non-profit organizations in the fields of marketing and marketing research. Vivek’s research is multi-disciplinary in nature and his works have appeared in journals such as the Journal of Business Research, American Journal of Health Promotion, Managerial and Decision Economics, and the Journal of Current Issues and Research in Advertising. He teaches courses related to marketing, marketing research and multivariate statistics. He has a Ph.D. in Business (Marketing), a Master of Engineering (Software Systems), and a Master of Management Studies.