We’ve talked a little about the people involved in focus groups, but only in the vaguest of terms, participants, clients, and of course us, the researchers. Who are these people really, and what are their roles? The Client: Decides What to Research All research projects start with a question that […]
Monthly Archives: February 2017
2 posts
The purpose of a focus group is to gather together current or potential customers to discuss a topic, product, or service to receive real world opinions and make the best business decisions moving forward. By gathering opinions of consumers businesses get a better idea of what products and services will […]