At Strategic Research, we pride ourselves on being smart, creative, and deeply knowledgeable about how data collection impacts research results. Our team is here to guide you through the entire research development process, helping you select the most appropriate fielding method or mixed-mode approach to meet your specific needs.

Comprehensive Survey Methodologies

We have conducted hundreds of surveys for our clients using a variety of methodologies, including:

• Telephone Surveying: Utilizing Random Digit Dialing (RDD) to landline and cellular phone prefixes, client and membership lists, purchased/targeted lists, and business-to-business surveys.
• Online Panel Surveying: Engaging participants through client lists, purchased lists, consumer lists, and business-to-business lists.
• Focus Group Recruiting and Hosting: With experienced in-house moderators like Joanne Vega, we offer full-service facilities for hosting groups and managing out-of-market focus groups.
• In-Person Intercepts: Conducting surveys at sporting events, airports, transportation hubs, entertainment venues, hotels, and conventions.
• Mail Surveys: Using resident lists, client lists, area saturation studies, and Business Reply Mail (BRE) surveys.
• Mystery Shopping: Trained interviewers pose as customers to evaluate staff interactions and service quality.
• Audience Testing: Utilizing wireless smartphone testing tools during focus groups, corporate events, movie screenings, and public meetings.
• Online Focus Group Panels: Leveraging bulletin boards for interactive web-based research projects with vetted and recruited participants.
• In-Depth Telephone Interviews: Conducted by professional interviewers or research analysts for geographically diverse populations.
• Usability Testing: Using in-house tools to capture participant interactions and provide live feedback.

Our Commitment to Quality

We are not just a field house; we are your full-service research partner. Our professional Research Analysts assist with every aspect of project development, including:

• Questionnaire Development: Crafting questions that fully address your research objectives.
• Sampling Strategy: Formulating effective sampling plans.
• Data Collection Management: Ensuring quality control for accurate datasets.
• Telephone Interviewing: Utilizing experienced staff and computerized workstations for efficient data collection.
• Mail Surveys: Conducting large-scale surveys with multiple follow-ups to achieve high response rates.
• Online Surveys: Managing programming, hosting, and email invitations for both open and targeted surveys.
• Web Panels: Setting up and managing full-featured panels with various task types and live reporting.
• Comprehensive Analysis: Providing meaningful reports with expert analysis of all types of data.

Why Choose Us?

Our experienced researchers know how to analyze and model any type of outcome, ensuring you receive accurate and actionable insights. We are dedicated to helping you achieve your research goals with precision and expertise.

Explore samples of our reports here.