We have been curating our market research panel for over three decades through RDD, and in later years social media and website recruiting. While we still conducted RDD recruiting for hard-to-find populations; and older generations, we also actively work to build and nurture our research panel through networking, online advertising, and word of mouth.

All panelists are vetted for authenticity, checked against IP records, and tracked internally to ensure our panel is top-notch when it comes to regionally sourcing quality respondents for your qualitative and quantitative studies.

Want to know what makes up our in-house research panel? You can browse our panel demographics below … see for yourself how representative our panel is of the state’s we work with.