Daily Archives: March 15, 2017

1 post

Focus groups have 2-6 groups per project, 8-12 participants per group, and 24-200 hours spent calling, mock trials have 1 group, 18-45 participants, and 120-250 hours spent calling

Focus Groups, Mock Trials, and What they’re all About

Focus groups can be an excellent resource for any business to deeply explore consumer opinions. We often find ourselves supporting clients with focus groups on a variety of topics leading us to provide both legal and traditional focus groups. The biggest difference between traditional focus groups and legal focus groups/mock […]