Strategic Research Associates Undergoes Transition in Management

FOR IMMEDIATE RELEASE                            Contact:

                                                                        Joanne Vega, Strategic Research Associates

                                                                        (509) 324-4272



SPOKANE, WA (6 June, 2012) – Strategic Research Associates announces a change in leadership with the appointment of Joanne Vega, formerly the Director of Business Development, to Director/General Manager. Dean Moorehouse, co-founder and owner of Strategic Research Associates, will be stepping down from his routine managerial duties after over 16 years with Strategic Research Associates.

After recently celebrating his 70th birthday, Moorehouse feels it is a suitable time to step aside and pass on the day to day operation of the company to a new generation. Moorehouse will remain the President of Strategic Research Associates, but will be spending more time with family and representing Strategic Research Associates at community events.

Moorehouse said, “While my work history has taken me down many interesting paths, one of the great joys has been the opportunity to help develop and ultimately own Strategic Research Associates.  Now the time has come for me to move to the background and turn the day-to-day leadership of the company over to an excellent staff.”

With an extensive background in the industry, Vega boasts the level of knowledge and expertise essential to managing a detail oriented company such as Strategic Research Associates. Vega’s experience in marketing, sales and management at some of the area’s largest and smallest firms equips her with the skills necessary to lead Strategic Research Associates into the future.  Vega’s background is substantiated by her work on research campaigns for many notable clients during her past year with Strategic Research Associates, including the Coeur d’ Alene Casino, Greater Spokane Incorporated (GSI), Mid-Willamette YMCA, and URM Food Service.

“I wholeheartedly believe in the validity and value of research in business, and am excited to take on this new and dynamic challenge of leading a well respected company within our community into the future,” said Joanne. “My ultimate goal is to create a culture of research-based decision making here in our region, with Strategic Research Associates spearheading these research efforts.”

Vega has high hopes for the future of Strategic Research Associates.  She hopes to continue to bring new, innovative research strategies to the table and provide clients with the information and insight that will take them to the next level. For more information about this transition or to discuss future business opportunities with Strategic Research Associates, please feel free to contact Joanne Vega at 509.324.4272.

About Strategic Research Associates

Strategic Research Associates is a full-service independent market research company specializing in qualitative and quantitative research. Since 1996, Strategic Research Associates has provided superior research results to a wide variety of clients nationwide ranging from government entities, to consumer products manufacturers, to medical groups and beyond.  Research conducted by Strategic Research Associates helps clients find the most the most profitable target markets, the most effective positioning, an optimally configured product, or the most compelling communication message.