Research Blog


The Big Focus of Focus Groups

The purpose of a focus group is to gather together current or potential customers to discuss a topic, product, or service to receive real world opinions and make the best business decisions moving forward. By gathering opinions of consumers businesses get a better idea of what products and services will […]


The Research Question

Everyone has something they want or need to know. We find the answers to these questions through research. Research happens every day, big and small, whether through a full-fledged survey with hundreds of respondents, or a simple web-search for nearby restaurants, it’s all research. For the more extensive questions, research […]


Smart research: Leveraging secondary data

Our focus at SRA is on collecting and implementing primary research strategies – but every one of those strategies have benchmarks set using secondary data! Whether it be setting quotas for sub-sample requirements on a full study, or determining the market penetration and success of recruiting for focus groups in […]