Research Blog

The Research Question

Everyone has something they want or need to know. We find the answers to these questions through research. Research happens every day, big and small, whether through a full-fledged survey with hundreds of respondents, or a simple web-search for nearby restaurants, it’s all research. For the more extensive questions, research […]

Smart research: Leveraging secondary data

Our focus at SRA is on collecting and implementing primary research strategies – but every one of those strategies have benchmarks set using secondary data! Whether it be setting quotas for sub-sample requirements on a full study, or determining the market penetration and success of recruiting for focus groups in […]

When it comes to samples, size is everything!

As a full service research firm we are experts at finding hard to find participants for focus groups and research projects, but I find it amazing how often our clients don’t understand just how many people we really have to contact in order to find that one perfect recruit! For […]